#41 – All About Yoga Studio Ownership – Yoga in Morocco with Aurélie Martin Scally

Wild Yoga Tribe Podcast Episode #41 – All About Yoga Studio Ownership – Yoga in Morocco with Aurélie Martin Scally 

Welcome to Episode #41 of the Wild Yoga Tribe Podcast! This week, I welcome Aurélie Martin Scally, who goes by Lily, is yoga teacher who founded five yoga studios in Morocco onto the Wild Yoga Tribe podcast. She first founded Om Yoga Studios in 2013, and then founded the EPIC Festival in Marrakech in 2019. Since 2019, she also runs EPIC yoga teacher trainings in Morocco. Lily studied ashtanga yoga in Thailand, and Aerial Yoga with Cirque du Soleil artists.  For her, a beautiful series of yoga is like a work of art, a mix of technique and intuition.

My conversation with Aurélie Martin Scally, who founded five yoga studios in Morocco, was so incredible as we took a deep dive into the world of studio ownership and how to cultivate energy and spirit in multiple studio centers.

We also discussed yoga as a way to find balance. The world isn’t black or white, and yoga is a way to discover, see, and accept all the variations of color you have inside of you.

Tell me more about Aurélie Martin Scally

Aurélie Martin Scally discovered yoga at Bikram Yoga Casablanca more than 10 years ago. Through practice, she finds the precision and concentration of classical dance classes that taught her body and movement. Passionate about the visual arts, she embarked on a first career in the world of contemporary arts press. Lily loves shapes, lines, the art of the stage and the beauty of gesture. She loves experiences that merge artistic currents, moving from dance to photography, from music to literature.

From Paris to Casablanca, she founded the Om Yoga Studios in 2013, and then trained in Thailand with Briohny Smith and Dice Ida Klein, two great yogis from Ashtanga yoga. The training is intense. She discovered the advanced forms of yoga postures, and above all, the humility and patience required to get there. From this teaching, she draws her taste for Vinyasa yoga and the pleasure of practicing series combining construction and fluidity. For her, a beautiful series of yoga is like a work of art: mixing technique and intuition.

She then trained in Aerial Yoga with Cirque du Soleil artists in the AirYogalates method, as well as Yin yoga, Bikram sequencing, Back bends workshops with several international yogis such as Esak Garcia or Adil Rida.

Her approach to yoga explores the fluidity of movement and the connection between the physical body, the mind and the breath. Her teaching aims to get to know himself better by developing her ability to go from extreme concentration to extreme letting go.

In 2019, Aurélie founded EPIC Yoga Festival Marrakech, the first International Festival of Yoga, arts and dance. She sees in it the realization of her vision: a yoga-fusion with the arts, a yoga-experience that is both personal and trans-personal.

Since January 2021, Aurélie has been training yoga teachers. She runs EPIC Yoga Teacher Trainings: 200hrs Move-Feel-Connect, 200hrs Vinyasa yoga, yin yoga and aerial yoga.

What to expect in the Yoga In Morocco episode of the Wild Yoga Tribe Podcast

Aurélie discovered a Bikram yoga studio in Morocco, and after the death of her father, she found strength and solace on the yoga mat. The owner of that Bikram yoga studio, Nabil Scally, would soon become Lily’s husband. After closing the Bikram yoga studio, Lily and Nabil founded Om Yoga Studios in Morocco, first in Casablanca and then later in Marrakech and Dakhla. They now own  five yoga studios, and founded EPIC Yoga Festival and EPIC Yoga Teacher Trainings in Morocco, and available online— soon available around the world on their yoga world tour! 

Lily and Nabil just announced that they will be doing an EPIC yoga world tour— where they will travel the world giving yoga masterclasses, workshops, and retreats around the world starting here at the end of 2022, starting in South America.

During our conversation, Lily and I discussed what it was like to open a yoga studio in Morocco, and the advice she would offer to yoga teachers who hope to open their own yoga studios one day. Her main advice is to be careful to not get lost in the yoga studio area, keep your own personal practice strong and keep teaching. And to also be careful to not teach too much. It can be tempting to teach all-day every day, and also marketing, accounting, planning, and more— so many hats!— but to make sure not to burn yourself out.

I found it so touching how Lily defined yoga, as a way to see and accept all the aspects of our being— all the colors inside of yourself. The world is not black and white after all! 

So, I hope you consider joining the next EPIC Yoga Festival in late October 2022 with limited spots available! It will be in the Sahara desert and will be filled with yoga masterclasses and beautiful artistic experiences with dancers, musicians, and performers. Of course, Yoga Teacher Trainings are another way to get involved with Lily and Om Yoga! 

Curious? Tune into the Wild Yoga Tribe Podcast to learn more about Lily, and about yoga in Morocco.

Favorite Quote from Lily Scally

“Yoga is a tool, yoga means union so of course this is what resonates to me. Yoga is a way to find the balance in you in your body, in your mind, in your breath, in your life. We are all these colors, so many colors, not just black and white, but also blue and all this stuff.”

Connect with Aurélie Martin Scally

www.omyoga.ma

https://www.instagram.com/omyoga_studios/?hl=fr

https://www.instagram.com/epic.ytt/

https://www.instagram.com/lily_scally/

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https://wildyogatribe.com/thepodcast/

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Wild Yoga Tribe Podcast Episode #41 – All About Yoga Studio Ownership – Yoga in Morocco with Aurélie Martin Scally 

[00:00:00] Lily Allen-Duenas: Namaste and welcome back to the Wild Yoga Tribe Podcast today. I’m so excited to be joined by Aurelie Martin Scally who goes by Lily and she’s a yoga teacher who founded five yoga studios in Morocco. She first founded Om yoga studios in 2013, and then founded epic yoga festival in Marrakech in 2019. Since January 2021, she also has been running EPIC yoga teacher training in Morocco, Lily studied Ashtanga yoga and Thailand and Aerial Yoga with Circ du Soleil artists. So thank you so much, Lily, for joining me on the show today. 

[00:00:46] Lily Scally: Thank you. Hello?

[00:00:47] Lily Allen-Duenas: It’s always fun to say your own name. So hello, Lily. This is Lily. I always get a laugh out of that.

[00:00:56] Lily Scally: And we write it exactly the same way also. 

[00:00:58] Lily Allen-Duenas: Even more perfect. Just like the flower..

[00:01:02] Lily, to start our conversation, how did yoga come into your life and what has that journey been like for you? 

How did yoga come into your life and what has that yoga journey been like?

[00:01:08] Lily Scally: So it’s a long story, but to make it short. So I had um, my first job was a journalist. I was an art journalist in Paris, and then I moved to Casablanca for my work for a few months. And, during this time I met the man who is now my husband Nabil. He was a Bikram yoga teacher and he had a Bikram studio.

[00:01:34] So I started yoga with him practicing. I did a lot of dance, especially classical dance and modern jazz and Bikram yoga reminded me so much of the precision and the posture of dancing. And at this time my father passed away, he had a heart attack, so I was not prepared.

[00:01:54] And it was very hard for me. And the only thing I could do at this time was go into the hot yoga room to practice Bikram yoga twice, three times a day. So I couldn’t work anymore. I couldn’t write anything anymore, nothing except doing yoga. So it was really like therapy. Actually. I did a kind of first yoga teacher training just by the practice, I would say.

[00:02:23] And after that, we decided together with my husband to close Bikram yoga studio and to open a new studio including Bikram and many yoga styles also. So it was the beginning of the adventure. It was yeah. 11 years ago. 10 years ago.

[00:02:39] Lily Allen-Duenas: I am so grateful that yoga was there for you in that time of loss and of grief. Yoga can be such an incredible tool for coming back to ourselves and not escaping, because I feel that when I’m going through difficult times, it can be very tempting to run away to escape, but yoga helps us to stay present. Do you find that to be true as well? 

Staying Present – Yoga As a Tool

[00:03:05] Lily Scally: Yeah, of course. It’s a very important tool in her life today. And we are so lucky that now anybody can do yoga. It’s for everybody. And even if it’s just 60 minutes in a day, even if it’s 60 minutes, it’s in a week, depends, on your life. But these 60 minutes are for you. You by yourself, on your mat with your breath and meditation, your spirit and your body, and you have to deal with all of that.  Such a tool.  

 What has opening yoga studios in Morocco been like? 

[00:03:33] Lily Allen-Duenas: I agree. So what has opened a yoga studio and now five yoga studios in Morocco? What has that been like? What’s been the most kind of exciting part of it, or the most challenging elements of that journey. 

[00:03:49] Lily Scally: Very challenging. Yeah, of course. Because 10 years ago, yoga in Morocco was not really like an activity. It was just for a very small part of people. I would say, Nabil, my husband already did a big job on that with his Bikram yoga studio. He opened it five years ago, so we already had a small community of practitioners when we started. So we were at this period very new for the people and the yoga studio proposing so many different yoga styles. It was very new here in Morocco.

[00:04:25] Lily Allen-Duenas: It used to be more just one yoga studio, one style? Correct. 

What Is Yoga in Morocco Like?

[00:04:30] Lily Scally: Yeah, this was 10 years ago. It was everywhere like that. When you want to go to practice yoga, you go to a yoga studio and you have to pick a style. First, you go to Ashtanga studios, Vinyasa studios, or Iyengar or hot yoga. We wanted to open a yoga studio with all the styles. We wanted to give the opportunity to practice a style, depending on how they are today. Sometimes you just want to practice yin. Sometimes you are strong enough to practice Ashtanga or Vinyasa.

[00:05:05] We are not always the same. I think the practice has to follow your body and mind. Depending on the day. So this is what we wanted to create with Om Yoga.  It was new for Morocco, but it was new also for people coming from outside. This is what attracts people. We had many people coming from Europe, but also from New York, from Washington , just to experience all these styles.

[00:05:29] Lily Allen-Duenas: I think it’s so beautiful as well to have that ability to listen to yourself, to what your own heart and body needs for the day and then have that available to you in the space with the teachers and with the energy and the atmosphere you’re used to. To not have to be forced to research other studios and schedules and everything, but to have it all be just the shala, the home, the place you go to. That’s so beautiful, lily. I love that. 

[00:05:58] Lily Scally: Thank you.

[00:05:59] Lily Allen-Duenas: And so do you feel like a studio owner, because I think you’re the first yoga studio owner I’ve talked to who owns five studios and has founded so many. I’d love to hear a little bit more about what that’s like for you to teach and to own so many studios. 

[00:06:14] Lily Scally: Yeah, it’s a good question. You do everything in the meantime, you’re a yoga teacher, you do marketing, you do sales, you do finance, you do everything. And then when we had the opportunity to open in Marrakesh, we decided, uh, with my husband and the kids, we decided to move to Marrakech. So we opened Om Yoga Marrakesh in the Movan Peak hotel. So it was in partnership with the hotel. It was our first partnership, and the condition of this partnership was that we were there to launch the studio for two years. This is what we did, but we did it also with the idea to duplicate the concept of integrating yoga studios in other places, which can be hotels, any place that fits for yoga studios. And so when we did that From the beginning, we were thinking, okay, how can we manage if we want to launch a yoga studio without being there?

[00:07:10] Because we wanted our yoga studios to live also without us as a teacher, without us at the desk, without us every day with the people. So yeah, we created this kind of template and very quickly we opened three more studios. We had to hire teachers, a lot of teachers also hired studio managers.

[00:07:34] Lily Allen-Duenas: It sounds so generous, like such a generous energy. Lily, you want these yoga studios to live and breathe and exist without you or your husband needing to be there. It seems like you kinda have to be very mindful also in how you’re cultivating the energy and which teachers you hire to kind of make sure that same energy lives in the studio each even when you’re not there. Do you find that really challenging to set that intention and keep it alive? 

How to cultivate the energy at a yoga studio 

[00:08:03] Lily Scally: Of course. It is because yoga teachers or just people working in the yoga industry also in this spirit that they wanna do things for themselves. Especially with all the social media and everything. So people they want, they enter into yoga to live something first and to experience something and they want to experience things by themselves.

[00:08:28] It was the most challenging, I would say, as a studio owner to create a staff of people with the yoga spirit, but also being able to work for a company, with the company spirit also at the same time. It’s hard for me to put all of this together and it’s hard to find people with the same spirit.

[00:08:52] What I’m talking about is more, when you are a yoga teacher, you are just certified and believe me, I had many yoga teachers in my studios, so they are just certified and you wanna do things, which is very good. You wanna do workshops, you wanna do retreats. And when you enter a yoga studio, then you are okay, this is my people, the people coming for my classes are my people. And when you are a studio owner, you do not 100% agree with that because you are doing a big job to have these people coming to the studio.

[00:09:27] And when the teacher arrives, he already has everything set up for him. So it’s important for the yoga teacher to understand that the yoga studio is a real partner. It’s a real relationship and this relation is strong when it relies on trust and honesty. 

[00:09:47] Lily Allen-Duenas: That makes sense, kind of having that ability to respect the business model and the business as a partner in that relationship with the teacher and the studio. So why do you feel like Morocco is such a beautiful place to practice yoga? What about Morocco has called out to you as the place you wanted to have your studios in.

Why open yoga studios in Morocco?

[00:10:10] Lily Scally: I lived there, so the opportunity to open the studio was just there. I didn’t pick Morocco from the outside and I decided, okay, I wanna open a studio in Morocco. You see what I mean? But  I was very excited because as for yoga, I was not part of the lives here. You started with people, knowing nothing about yoga. Most of them they’re aware, not now, but 10 years ago, most of them were beginners and you had to start everything from scratch. So as they are learning from you, you are learning from them also. And this is very precious.

[00:10:48] Lily Allen-Duenas: Thank you for sharing that. And Lily, I’d love to get a little bit of your advice because I feel like most yoga teachers I speak with eventually one day, want to be their own. Yoga studio. What advice or what kind of, would you explain to them when someone just says, oh, I, I wanna open my own yoga studio one day. What is your general kind of advice that you offer?

Advice for new yoga teachers who want to open yoga studios

[00:11:13] Lily Scally: I would say to keep the balance in what you are doing. You give a lot when you teach, but you, it brings you a lot also, you know, it’s really sharing and it’s important if you, they wanna build their own yoga studio to keep this in mind also, because having a yoga studio is like having any business. Be careful of not being lost in the yoga studio, keep your practice, keep your teaching because it’s so important for you, for the students. And it brings you to what you love from the beginning, you know, which is yoga and the yoga spirit. I would also say to be careful of not teaching too much. I know that when you have your own yoga studio, you want to teach a lot or sometimes you have to.

[00:11:59] So that’s important also to not burn yourself because it can be hard in one day to go from marketing to the desk to speaking to all the people then to, okay, breath. Now I’m a yoga teacher. It’s so many caps, you know, so yeah, taking time to make the balance between all of that. And do not forget that you are stronger when you have time for you to get energy also.

[00:12:29] Lily Allen-Duenas: Great advice. I think for any entrepreneur out there, the whole burnout can be very real, very present and anything we can do to keep more balance and relieve some of that pressure. I like how you said it. There are so many caps. It’s so many hats. And I think having that kind of awareness to not burn out. Lily, I’d love to talk to you more about what you’re doing with your Epic Yoga Festival, with your Epic Yoga Retreats and your teacher training. I feel like you have so much going on. So what would you like to talk about first? 

EPIC Yoga Festival in Morocco

[00:13:04] Lily Scally: Yeah, so let’s start with the festival. It was the first edition because it was just before COVID arrived. It was in June, 2019 in Marrakesh and we called it a yoga festival, but actually it was more yoga master classes between yoga and cultural experiences, artistic experiences.

[00:13:30] So it was. During the master class, we have three hours masterclass with up to five yoga teachers coming with musicians, with artists, dancers, performers, and the idea behind that, that all these beautiful people meet one week before they come all together, they stay as a resident they create the sound, the music, the dance.

[00:13:55] The yoga teachers come and they create together a three hours practice mixing all of that. So it’s kind of an experience and performance. And again, the idea behind that is for everybody, for the people participating, but also for the teachers and all the staff to leave a real experience together to share something with with stars in their eyes, I would say

[00:14:21] Lily Allen-Duenas: Amazing. And are you planning on having one here in 2022? 

EPIC Yoga Festival 2022

[00:14:27] Lily Scally: Yeah. We going to have to the edition in 2022, gonna be more private Private. We had more than 1,500 people in the first edition. So the second one is going to be in October in the Moroccan desert in the Sahara desert. It’s gonna be much smaller. We expect 500, 600, due to COVID reason. Also at the meantime, yoga teacher trainings, and we wanted to experience the private edition of epic festival also. 

[00:15:00] Lily Allen-Duenas: That sounds very intimate, very transformational to have just 500 people come together in the Sahara and hopefully with also dancers, musicians, performers, and other artists. It seems like something very profound can take place as well in that kind of a small container. 

[00:15:17] Lily Scally: Yeah.

[00:15:18] Lily Allen-Duenas: And how about we talk a little bit more too, about the yoga teacher training you offer. Is there particular styles you focus on or a type of philosophy or methodology that you weave into the training? 

What Yoga Teacher Training Do You Offer?

[00:15:30] Lily Scally: Yeah, the first teacher training we created. It’s called Move, Feel, Connect. It’s a fusion of different styles. So we could say it’s a hatha flow if you want to put it on a specific style. But I would say again, we created together with my husband. He’s a Bikram teacher at the beginning.

[00:15:52] I’m more Ashtanga Vinyasa Yoga teacher at the beginning and our teaching is totally different. But when we are together, when we are giving a class together we feel that the people find things from both of us, different things. So we wanted to create teacher training that gives the future teacher the opportunity to teach the style that represents themself, but also to adapt to the people they have in front of them. So we give the tools to teach Hatha with a lot of alignments, a lot of anatomy. But also the tools to teach more vinyasa styles with spirit, with a lot of intuition on the movement with the mix of yoga and breathwork. So this is Move Feel, Connect. This year, January 2022, we also started another type of yoga training. So we had Hot yoga training. And I’m right now on the vinyasa teacher training, which is more intermediate. It’s also a teacher training, dedicated to teachers who already have their first teacher training. And we work together really on the creation of flow, creation of finding your own voice, your own way to teach.

[00:17:14] Lily Allen-Duenas: Beautiful. Those sound like incredible training. Do you do anything online as well, or is it all in person? 

Online Yoga Teacher Training

[00:17:22] Lily Scally: Now we do Heart Teacher Trainings are also online if you want to join online. So it can be on a direct like at the meantime, by Zoom or we are also now recording all our content. So we are gonna propose within the next six months, the whole certification totally online.

[00:17:43] So we want to mix online and in person, so people, they can start online with different things, but also at a certain point, we would like to have people, even if it’s for one week, more as a retreat to Y T so that we meet the person and we can give really direct feedbacks. We can also feel the vibration of the person to give good feedback.

[00:18:06] Lily Allen-Duenas: I love that. That’s a great idea to have that mix. I hope our listeners are curious and maybe some of them don’t actually know too much about Morocco. Would you mind Lily actually telling our listeners a little bit about the country?

What is Morocco really like?

[00:18:19] Lily Scally: Of course. So first I would say if you have never been to Morocco, just come to Morocco because it’s an amazing country really it’s so Morocco is of course in Africa, in North Africa. It’s quite easy to live in Morocco. Even if the culture, the fundamental culture is not the same. It’s different, it’s an Arabic culture, but people are open-minded. They speak many languages. You know, if you come as a visitor, imagine the country, you have the sea, you have the mountains, you have the desert, you have forest from the North to the South. It’s so different, like the geography, things to explore are very varied and it’s very safe.

[00:19:06] People are so nice, welcoming. They want to meet you. They open the doors of their house. You know, It’s a Mediterranean country, the food is amazing. Um, the music they love to dance, they love to share. They love to meet, to speak. 

[00:19:25] Lily Allen-Duenas: I’m so glad you mentioned geography. I was just gonna say, so it’s not all deserts because I know some people think it’s all desert. 

Morocco is not all desert

[00:19:32] Lily Scally: No, it’s not. You can ski Morocco. You can go hiking. You can surf. You can go in the desert, of course, on the camel rides.

[00:19:41] Casablanca is a very cosmopolitan city, very modern. So you have high buildings and it’s more like a kind of little Dubai, but, and Marrakesh is very traditional but also very modern, tradition mixing with modernity and this is what the country has to deal with and they are doing it great.

What is your definition of yoga?

[00:20:03] Lily Allen-Duenas: Amazing. Thank you so much for sharing with us more about Morocco. You definitely have me dreaming of it now on this gray cold day in the North of France. So Lily, I love to ask every guest I have on the show. What is your personal definition of yoga? I know it can be so easy to quote the sutras or to go back, but is there something that you feel really resonates with you about how you define or how you think of yoga?

[00:20:31] Lily Scally: It’s such an easy question, but the answer is so hard. It’s so many things at the same time, my definition would be yoga is a tool, yoga means union so of course this is what resonates to me. Yoga is a way to find the balance in you in your body, in your mind, in your breath, in your life. We are all these colors, so many colors, not just black and white, but also blue and all this stuff. And yoga is all of that. By practicing yoga. You, of course, discover yourself, but you do more than that. You accept all these variations of color that you can have inside you. And you learn how to live with that.

[00:21:17] Lily Allen-Duenas: Amazing. I love that it’s very poetic. The world is not black and white. And then yoga is a way to discover all of the colors inside of you. That’s beautiful. And Lily, what do you feel like yoga has taught you? 

What Has Yoga Taught You?

[00:21:32] Lily Scally: So yoga has taught me to be patient. to make sure that you listen to yourself, to listen to your hearts. And yoga has told me that everybody has its own answer. And we forget that we, from the beginning, we listen to how parents listen to advice, but we don’t really need all of that. I think everybody, when they really listen to what they want, then you’re gonna find your way.

[00:22:06] Lily Allen-Duenas: Oh, this has been so fun, Lily, to get to hear more about you and your journey and your amazing studios and offerings. If some of our listeners today want to learn more about you, I will link everything in the show notes as well as on my website, wild yoga tribe.com. But do you wanna share where our listeners can find you? 

Where can our listeners find you?

[00:22:28] Lily Scally: It’s quite hard to find me. Right now you can find me in Casablanca, in my yoga studios. But in three months you’re gonna find me more in Europe. We’re gonna start a world tour, an Epic world tour. So we are gonna start it at the end of 2022. And I’m gonna open, of course, a new, a new page, maybe, a new website to follow our travels all over the world for that.

[00:22:55] We’re gonna give yoga retreats. We’re gonna give yoga teacher training, but also yoga master classes, under the concept of the festival on a different spot in the world. And after that we are gonna travel with my husband and family and kids.

[00:23:11] We’re gonna travel by van, by boat and different ways all over the world to discover, meet people, experience culture, and also highlight the ecology, environment, and wellness. I’m gonna share with you, of course, my Instagram account, Om Yoga. 

EPIC world yoga tour

[00:23:35] Lily Allen-Duenas: That’s it just sounds like the dream to do van and boat and get to travel and do workshops, retreats, and master classes all around the world. Do you have an agenda already figured out a little bit? 

[00:23:49] Lily Scally: Yeah, starting in South America, we’re gonna announce all of that. And we also want to create a kind of Epic caravan. This is really what we would like is having people also joining us, in our trip. It’s not just a personal family trip. It’s really open to anyone. If you have a van, you have a car. You just want to come and follow us and stay a few days, one week, one month. This is the idea also to open and share our experience with others.

[00:24:17] Lily Allen-Duenas: So beautiful. Thank you Lily so much for the gift of being with me today, it has been a joy to be with you.

[00:24:24] Lily Scally: Thank you so much for thinking about me and it was a real pleasure. Thank you. 

[00:24:30] Lily Allen-Duenas: Thank you so much for tuning into this episode of the wild yoga tribe podcast. My conversation with Aurelie Martin Scally who founded five yoga studios in Morocco was so incredible. As we took a deep dive into the world of studio ownership and how to cultivate energy and it in multiple yoga studio centers. We also discussed yoga as a way to find balance ,as the world isn’t black and white and yoga is a way to discover, see, and accept all the variations of colors you have inside of yourself. Thank you so much for tuning into this episode of the Wild Yoga Tribe podcast. Be well. 

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